- Impact
- 30,458
Ask yourself: What suits this domain best, a straight buy now or a negotiation?
Some example cases:
- You have a high value domain, 5-fig+ = In most cases a negotiation is involved = Make Offer
- You have a mid 4-fig domain = Are there many potential buyers for it? if so, Make Offer. Find the best buyer as the MO filters them better. If it's a rather niche domain, fewer buyers I'd use BIN to make the process smooth /fast for the buyer. (Fast Transfer is a must also here).
- You have a low value domain, 3-fig etc = definitely BIN (I use Afternic NS5/NS6 for most domains). Your best strategy here is to use the right price for the domain, not the make offer... at least in my opinion.
Oh and a very important factor. How is your pricing positioned?
If you price full retail, both options can be used depending on case as shown above for example.
But if you price competitively - don't ever use Make Offer. It only creates more drag on what is already designed to be a fast BIN sale. This is a golden rule for me and key for my sales.
Today I split my domains in two tiers, investment and volume. For the investment tier (best names) I price full retail; instead for the volume tier I always price competitively, somewhat lower than market full retail price, like prices others use for more or less similar names (60..70% is a common position as I'm a discount domainer); and placing a BIN on top of that help a lot - as you have seen in my reported sales.
Important caveat: Please note that discounting is not for everyone; if you paid more than reg fee for your domains you might make losses if you mimic my discounting strategy. My domains are mostly bought at reg fee and hand regs in discount times so I do afford that low price but it's not everyone's situation.
Anyway, good luck there.
P.S. I know that there are lots of different cases and the above isn't applicable everywhere, just sharing how I'd make this decision.
Some example cases:
- You have a high value domain, 5-fig+ = In most cases a negotiation is involved = Make Offer
- You have a mid 4-fig domain = Are there many potential buyers for it? if so, Make Offer. Find the best buyer as the MO filters them better. If it's a rather niche domain, fewer buyers I'd use BIN to make the process smooth /fast for the buyer. (Fast Transfer is a must also here).
- You have a low value domain, 3-fig etc = definitely BIN (I use Afternic NS5/NS6 for most domains). Your best strategy here is to use the right price for the domain, not the make offer... at least in my opinion.
Oh and a very important factor. How is your pricing positioned?
If you price full retail, both options can be used depending on case as shown above for example.
But if you price competitively - don't ever use Make Offer. It only creates more drag on what is already designed to be a fast BIN sale. This is a golden rule for me and key for my sales.
Today I split my domains in two tiers, investment and volume. For the investment tier (best names) I price full retail; instead for the volume tier I always price competitively, somewhat lower than market full retail price, like prices others use for more or less similar names (60..70% is a common position as I'm a discount domainer); and placing a BIN on top of that help a lot - as you have seen in my reported sales.
Important caveat: Please note that discounting is not for everyone; if you paid more than reg fee for your domains you might make losses if you mimic my discounting strategy. My domains are mostly bought at reg fee and hand regs in discount times so I do afford that low price but it's not everyone's situation.
Anyway, good luck there.
P.S. I know that there are lots of different cases and the above isn't applicable everywhere, just sharing how I'd make this decision.