- Impact
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Air Serbia (part of Etihad) forget (?) to renew valuable 3 letter .COM and when they noticed the mistake they file for UDRP Complaint with the WIPO Center just to lose the arbitrage.
Serbian national air carrier, Air Serbia, was first established some 90 years ago under Aeroput, later (in 1947) rebranded into Jugoslovenski aero-transport, later Jat Airways and now is known as Air Serbia. Since 1947 all the way to 2013 company used JAT (short from Jugoslovenski aero-transport ) as their brand name. In 2013, the company was privatized and Etihad bought 49% of shares.
Company website was also jat.com (since 1997) until they switched to airserbia.com
I personally got interested in domain jat.com since they redirected jat.com to their new site and I had the feeling that they really didn’t care that much about that nice 3 letter domain. I tried to get in touch with a person that registered the domain but never got an answer. the person listed on domain WHOIS data was IT engineer in Air Serbia.
More here : http://nenadseo.com/air-serbia-lost-jat-domain/If losing valuable domain wasn’t enough they made another mistake. They decided to file for WIPO (World Intellectual Property Organization) arbitration. WIPO is not an organization that is going to fall for fancy lawyers and stupid excuses. Looks like Air Serbia thought they will.