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Pepperjam just announced the launch of a new PPC compensation model in addition to their existing revenue share and CPA affiliate programs. The new ECP would probably function similarly to the way they do it at eBay - no surprise, since eBay just bought GSI Commerce... the parent company of Pepperjam.*
It sounds like it will be up to the individual merchants which type(s) of compensation they offer. You would have to be accepted into each merchant's program through PJ to use it. I don't see anything about it in their publisher interface yet (other than a link to the press release), but heads up - another PPC option on the way!
Full announcement: http://www.pepperjam.com/pepperjam-launches-efficient-click-pricing-technology/
* Interesting in itself, since eBay was a part of Pepperjam's affiliate network before they went off on their own.
Pepperjam Network, a GSI Commerce® company (Nasdaq: GSIC) and leader in online performance marketing, today announced the launch of efficient click pricing (“ECP”) as a means by which merchants can compensate publishers for driving targeted traffic to their stores. Efficient click pricing provides merchants and publishers with an additional compensation model to the current revenue sharing commission structure primarily utilized on the Pepperjam performance marketing platform. This technology provides enhanced flexibility for affiliate marketing campaigns by enabling merchants to compensate publishers on a cost per click (“CPC”) basis governed by the quality and conversion metrics of their traffic.
It sounds like it will be up to the individual merchants which type(s) of compensation they offer. You would have to be accepted into each merchant's program through PJ to use it. I don't see anything about it in their publisher interface yet (other than a link to the press release), but heads up - another PPC option on the way!
Full announcement: http://www.pepperjam.com/pepperjam-launches-efficient-click-pricing-technology/
* Interesting in itself, since eBay was a part of Pepperjam's affiliate network before they went off on their own.
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