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While over the years NPs has had many threads on SEO and related topics, and aspects of search have been discussed frequently in other threads, I think this might be an opportune time to reconsider the topic. My hope is that we will share information from multiple viewpoints. Wherever possible I would ask those contributing to the thread to provide links (to other posts on NPs or elsewhere) to provide evidence and further information.
Here are some of the questions I see as important (this is definitely not an exclusive list so additions welcome!)
I look forward to learning from you!
Bob
Here are some of the questions I see as important (this is definitely not an exclusive list so additions welcome!)
- Google says that gTLD does not matter for search. Do we really believe them?
- Some have claimed mechanisms by which a match in TLD can enhance search placement. Is that really so?
- Using a country code (not generic ones) helps search in that country but harms it outside the region. Is this a reason some should move from country code to global TLDs, or in fact an argument the other way? Implications for domain investors in country codes?
- What is the current list of which country code extensions are considered general as opposed to country specific?
- Do we think Google may in future give advantage to their own secure space TLDs?
- If there are lots of Google search results for a term, does that matter much?
- What about specifics of search - e.g. order in multiple word, use of quotation marks, etc.? What can they teach us about how desired a domain name might be?
- What are the best tools for evaluating search aspects of a domain worth?
- If one was considering new extensions, is there an advantage to using an extension that corresponds to a commonly searched term? Or does (1) mean it doesn't matter much?
- We all accept that voice searches, already important, will become more so (Alexa, Siri, etc.). What are the implications for domains?
- We have seen how even a single change in Google search can have a huge impact on search (and monetization). What possible changes to do we see on the horizon?
- Most of us talk about search as if it was only Google. Of course there is Bing and also other options. Do we see Google becoming even more dominant, or will new players take a bit of the market.
- Are there changes in AI which drive search that may also influence domain names.
- A few have developed formulae to justify the value of a domain name to a business based on search, CPC, CTR, etc. Are there new items we should know about in this area.
I look forward to learning from you!
Bob